A purely viral campaign (zero media spend) combined with a CSR objective, promoting the Bank of Cyprus CSR initiative.

Aligned with Bank of Cyprus’ Corporate Social Responsibility campaign ‘If…’, which was primarily a music video-clip, we thereby created a blog style microsite whereby users would watch the video-clip whose lyrics rhymed with ‘An’ (meaning ‘if’) and were then asked to write their own rhyming lyrics. For each approved lyric, the Bank of Cyprus promised to donate 1 Euro to the children’s ward at Makarios Hospital.

Creative Concept
Design & Artwork
Microsite Design