DEBENHAMS

BACK TO SCHOOL

A microsite for Debenhams, utilising a special mechanism to increase sales over the Back to School Period.

In order for Debenhams Cyprus to penetrate a younger target group but also to increase purchases during the back to school period we proposed a vibrant microsite with generous prizes on offer. The microsite was the first of its kind in Cyprus in that not only could the public enter into prize draws, but customers who had purchased items in-store had extra access to grand prizes via their unique receipt codes. The graphics used on the site were also heavily used in-store and helped the campaigns great success.

• Creative Concept
• Design & Artwork
• Flash Animation
• Flash Development
• Database Management
• Maintenance & Updating