We knew it from the beginning. We were faced with the challenge: not just to overcome last year’s success but to establish on consumers’ minds the fact that Christmas competitions from Eureka are yearly event worthy of their anticipation! Our main goal was to make a big buzz by creating that kind of content that would bring a lot of engagement in our page with limited budget.
The idea was to make fun stop animation videos related to Christmas habits, challenging people to engage with our page and win. So, we created ‘Spot the Santa’ Competition, ‘Tag your loved ones and win a Christmas getaway’, along with a mini game regarding a 360o photo, where we challenged people to find the right word. Eureka gave a total of 15 gifts such as bicycles, drones, scooters and tablets!
• 800K Impressions
• 650K Reached
• 200K Video Views
• 70K Engagement