HOW SEXY R U?
A holistic campaign for Shark Energy with the aim of finding the islands sexiest fans to star in a real music video.
Shark Energy Drink is a real Generation Y brand and their fans need new, engaging experiences. To give the chance to fans to be able to star in a real celebrity music video clip is an experience that money can’t buy. From a Facebook app connected with Youtube which allowed video recording and voting, right through live auditions and beyond to rehearsals, culminating with starring roles in a new music video clip was a more-than-sexy experience that crossed all channels and broke all standards.
• Creative Concept
• Design & Artwork
• Programming & Development
• Facebook API
• Online Media
• Video Art Direction
• Art Direction
• ATL Advertising
• Digital Advertising
