MACARONI ON YOUR MIND

 

A holistic advertising campaign centered within a custom prize draw competition application for the Mitsides Facebook Fanpage.

To bring the traditional Cyprus brand of pasta, Mitsides to a new generation of consumers but without alienating loyal customers, we introduced a concept which married an old Cypriot saying with a fresh brand image. The entire campaign spanned all areas of advertising but was housed on Mitsides’ Facebook Fanpage. Fans were asked to watch six alternative pasta themed videos and answer questions in order to enter a prize draw to win 1000 Euros every week for a whole month.

Creative Concept
Design & Artwork
Programming & Development
Facebook API
Flash Development
Video Art Direction
Database Management
Print Advertising

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