DREAMTRIP MICROSITE
A microsite for OPAP Cyprus, centred around an advanced user scrolling experience around the world.
Manoeuvring an OPAP branded aeroplane by recognizing the cities of the world all within stylized Google world views, allowed players to complete their journey and enter a draw with the lucky finalists winning a trip to a destination of their choice. As if that wasn’t enough, everyone had their lucky Joker numbers generated for them for a chance to win the lottery! The implementation of the game also included tablet devices. The campaign was promoted with radio, Google banners and print ads.
• Microsite Design
• Creative Concept
• Design & Artwork
• UX & UI
• Navigation Architecture
• Digital Advertising
• ATL Advertising
• Rich Media Web Banners
