An amazing way for the public to experience 3 sports models for Unicars.

In order for a prospective car buyer to really be convinced, they must feel the car, especially when it comes to sport models. Traditionally this takes the form of a test drive. We came up with an original twist to this and invited the public to sit in the passenger seat alongside a rally driving champion and to be literally tested on how much they could handle. The second twist was that they would be fitted with a heart rate monitor and filmed inside the cabin throughout the experience. The winner of the event was the person with the lowest maximum heart rate.

Creative Concept
Design & Artwork
Microsite Design
Flash Development
Flash Animation
Flash Game
Youtube Management